Dyson Airwrap i.d. Review

A premium, app‑guided multi‑styler that reliably dries, curls and smooths mid‑to long‑length hair with less visible heat damage — worth it if you want one connected tool and can pay £427.23.

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The quick answer

You should buy this if you have mid‑to long‑length hair and want one device that replaces several tools while reducing visible heat damage; the Airwrap i.d. scores 8.2/10 for that use case. You should skip it if you need a fast, inexpensive dryer, have very short or tightly coiled hair, or don’t value Bluetooth guidance — it’s expensive at £427.23.

What we tested

We evaluated the i.d. Complete configuration (barrels, brushes and dryer attachments) over four weeks on mid‑to long‑length hair types: straight, naturally wavy and colour‑treated hair, switching between daily touch‑ups and full styling sessions.

What it does well

High airflow without extreme heat The V9 motor and the quoted 13.5 l/s airflow make the Coanda effect work — hair wraps around the barrels reliably so you get shaped curls and waves without cranking temperature.

Connected, repeatable styling Bluetooth and the i.d. app recommend personalised curling routines so you stop guessing on barrel direction and timing; that’s real time saved if you want consistent results every morning.

Replaces multiple tools The 6‑in‑1 kit (dry, curl, wave, smooth, volumize, hide flyaways) covers the workflows of several single‑use devices, meaning fewer tools on your dresser and predictable finishes.

Solid motor-to-weight balance A 1,300 W V9 motor delivers steady airflow while keeping the unit lighter than many salon dryers — you’ll notice less arm fatigue during longer styling sessions than with pro salon blow dryers.

Long, usable cable The ~2.675 m cable gives freedom to move around a mirror or sink without hunting for extension leads — a small detail that matters in real bathrooms.

Where it falls short

Pricey for what it is At £427.23 this is a premium purchase and the Bluetooth features don’t alter the styling physics; if you only want a basic dryer or single curling tool, you’re paying for convenience and software, not extra heat performance.

Takes practice and has weight The barrels require a learning curve — people used to simple curling wands will find the technique different — and the unit feels heavier than single‑purpose curlers, which will frustrate users who want one‑minute styling.

Limited fine temperature control Three heat and three speed settings are flexible, but pros and colour‑treated hair often benefit from finer temperature increments than the Airwrap offers.

Not the right tool for very short or tightly coiled hair The Coanda wrapping method works best on mid‑to long‑length hair; short styles and very textured, tightly coiled hair will need specialist tools instead.

How it compares

Closest competitor at a similar price is Dyson’s own earlier Airwrap Complete. Choose the i.d. if you want app‑guided routines and slightly smarter, personalised guidance; choose the earlier Complete model if you find a deal and don’t care about Bluetooth — you’ll get nearly the same Coanda styling without the connected extras.